Dissertation

8:03 AM imran ali

Module Description Managers should be capable of investigating the nature of optimal solutions to a major business problem (or set of related problems) in one company or a number of companies operating with similar technologies or in similar markets. Such an investigation encompasses knowledge acquired from the subject matter of the taught modules of the programme and also methods of research of both a primary and a secondary nature.The dissertation element of the MBA programme involves the preparation and presentation of a project of approximately 15,000 words in length directed towards the identification of a significant business problem of a company or industry and recommendations for policy making and action based upon a thorough examination of evidence and information relevant to the...


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Research Skills and Project Management

8:02 AM imran ali

Module Description This module provides a grounding in project planning, literature review and the principles of research methodology as a preparation for undertaking the major project as a culmination of the programme. The module covers the selection of an appropriate topic for the dissertation; methods of identifying and recording primary and secondary sources of information; strengths and weaknesses of different types of research methodology; methods of referencing information gathered from published work; compiling a bibliography; effective presentation techniques including a logical connection between objectives, methods, evidence and conclusio...


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Human Resource Management

8:01 AM imran ali

Module Description This module introduces the nature of corporate culture and change in organisations and the roles played by managers, individuals, groups and teams. It is also designed to develop an understanding of both the strategy and operational aspects of the management of human resources in organisations, and also the ways in which the quality of HRM affects all the functions of management. Module Content The nature of HRM and the principal problem areas; significant functional areas of HRM; human resource planning; organizational change and human resource deployment; causes of conflict and methods of resolution; nature of organisational culture and the factors contributing to it; individual perceptions and motivations; HRM and impact on other management functions;...


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Management Information and Communication Systems

8:00 AM imran ali

Module Description :Successful organizations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking. Module Content :The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organizations according to size, structure, technology employed...


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Accounting and Finance for Managers

7:58 AM imran ali

Module Description :For non-specialist accountants this module introduces the basic concepts and techniques of Accounting and Finance and demonstrates the tasks and methods of identifying and resolving management financial issues. Module Content :The purposes of accounting; the uses of accounting information; the role of the financial accountant and the management accountant; the nature of financial information; company financial statements; the use of financial statements for management decisions; nature and techniques of financial controls; investment appraisal; raising finance; allocation of resources; use of working capital. ...


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Public Relations

7:56 AM imran ali

Module Description :An important constituent of modern marketing policy is the method of projecting the image of a product, brand or company to both the market and the wider public. There are various ways of projecting an image which are related to, but not identical to, advertising. It may, or may not, be concerned with the particular attributes of a product or service, but is frequently designed to influence the context in which a company’s operations take place. It is important for marketing managers to understand the role of public relations in the spectrum of policies pursued by an organisation. Module Content :Nature and objectives of public relations; place of public relations in the marketing mix; relationship between public relations and advertising; role of public...


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Marketing Research and Sales Management

7:54 AM imran ali

Module Description :Understanding the nature and structure of the market and relating these to product design are of fundamental importance to the effectiveness of marketing management and maximising corporate profitability.The issues require a deep understanding of customer desires and perceptions and a close liaison between the organisations planning operations and effective demand. Both marketing and sales managers and those responsible for policy making should have a clear understanding of the issues and management techniques involved. Module Content :Nature of marketing research and the reasons why it is important; the constituents of marketing research and the ways in which they determine product design and communications with customers; determining communication policies;...


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Business Environment and Strategic Management

7:52 AM imran ali

Module Description :Since the management of organizations is influenced by many external as well as internal factors, it is necessary to identify and understand the ways in which they influence management policies. It is also essential to understand how they influence strategic aims and how interrelationships affect long term planning and decision-taking. Module Content :The nature of strategic planning and its relationship to operational policies; organizational objectives and their impact upon resource acquisition and deployment; internal and external factors governing organizational objectives; compatibility of objectives; strategic choices, the direction and pace of change; evaluating strategic risks and methods of minimisation; methods of controlling strategic change; process...


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Marketing Planning and Promotion

7:49 AM imran ali

Module Description: As an essential element of the management of organizations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed. Module Content :The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying...


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Programme Modules

7:47 AM imran ali

The tasks of marketing managers have become increasingly strategic in nature. Marketing Planning and Promotion Business Environment and Strategic Management Marketing Research and Sales Management Public Relations Accounting and Finance for Managers Management Information and Communication Systems Human Resource Management Research Skills and Project Management Dissertation Module Description As an essential element of the management of organizations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned...


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MBA Marketing

7:42 AM imran ali

The Greenwich School of Management Master of Business Administration (MBA) Marketing pathway aims to promote a comprehensive understanding of the role of marketing management in consumer, industrial markets and service industries in addition to developing problem-solving and decision-making capabilities in these fields.The purpose of this is to develop a critical and analytical approach to marketing managers' tasks within the context of the organisation as a whole.The MBA option specialising in Marketing Management provides an opportunity for graduates (or those with advanced professional qualifications) to develop strategic management skills and to obtain an advanced qualification in this field. Marketing management has emerged over the last two decades as a key function in determining...


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Career Opportunities with MBA Marketing Degree

3:40 AM imran ali

By successfully earning MBA marketing degree, you can work as a product manager, marketing manager and marketing head.The average salary of individuals with MBA marketing degree is in the range of $50,000 to $70,000. If you are working in a big company, this figure can go up to $90,000. To attain success in the field of marketing, it is quite important that you are theoretically very strong.You should know how to implement marketing strategies in a proper way. If your marketing strategy is not up to the mark, your products are not going to be successful in the market.Best marketing managers are ones which has an ability to modify marketing strategy on the basis of market condition. Before launching any product, it is the responsibility of marketing manager to...


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What are the Different Scopes for the Students of MBA in Marketing?

3:34 AM imran ali

Anyone, before enrolling into a professional course, look for the scope of job opportunity in the field. If you are interested to opt for MBA in marketing you will be surprised to know that marketing personnel are still on demand even during the recession.Looking at the crying demand of the companies to increase their sales there is no shortage of job opportunities for anyone who has completed MBA in marketing; the only thing that is required is communication skill and an outgoing personality.The MBA aspirants as well as the MBA students, who are confused about choosing a specialization, should realize that the importance of MBA programs in marketing will remain intact forever for their multiple applications in any business.The various MBA programs in marketing teach about...


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How MBA Programs in Marketing Enhance Your Employability During A Bad Economy

3:28 AM imran ali

Irrespective of the kind of business, marketing is a crucial activity that supports its growth. In fact, the success of the services and products depend on how well and interestingly they are marketed. For instance, there are numerous credit card providers and all of them offer almost same services to their customers. But, it is how the services are presented before the prospective customers make all difference to the sales. Hence, the arketing personnel of any business enterprise are the principal faculties that literally affect the performance of the business. It is the prime reason that has made it essential for the entrepreneurs to search for employees who have completed their MBA in marketing. What Makes the MBA Programs in Marketing Stand Out? The global economic...


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Why do people see the need of studying MBA in UK?

11:08 AM imran ali

Students generally want a career path which will lead them to riches, fame and security with due course of time. For this, UK universities and colleges come as an apt vehicle for the dreams of international students. These MBA universities in UK are internationally recognized and ensure a secure future to the students. In fact, there is die hard competition to get admission in the prestigious universities and MBA colleges across the world. The number of students coming to UK for MBA has been steadily rising over the years and is expected to go up even more in the coming time. In such a case choosing UK as your preferred study destination is quite logical. There are many colleges like LSBF, FMBS, London School of Economics and universities like UCLAN, Newcastle, Nottingham Trent,...


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Roles and Responsibilities

4:47 AM imran ali

Product ManagersWorking as a product manager you have lots of responsibilities, but majorly you have to make sure that the company sees the market growth. If a particular product is not perform well than is the responsibility of the product manager to take appropriate steps, so that the product can attain the success in the market. They are given different type of responsibilities like coordinating with the variety of the consumers, departments, people and clients. While a number of product managers handle international and domestic market also. With and increase in experience, the product manager get promoted to next level of Vice President of Marketing.New Product Development SpecialistsTo handle the work as a new product development specialist, you need to have good marketing...


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Roles and Responsibilities

4:47 AM imran ali

Product ManagersWorking as a product manager you have lots of responsibilities, but majorly you have to make sure that the company sees the market growth. If a particular product is not perform well than is the responsibility of the product manager to take appropriate steps, so that the product can attain the success in the market. They are given different type of responsibilities like coordinating with the variety of the consumers, departments, people and clients. While a number of product managers handle international and domestic market also. With and increase in experience, the product manager get promoted to next level of Vice President of Marketing.New Product Development SpecialistsTo handle the work as a new product development specialist, you need to have good marketing...


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4:41 AM imran ali

Marketing trends have changed now, so do the behavior of the consumer. Marketing helps to distinguish public perceptions of the products from toothpaste to cars and everything in between. Companies who need to connect with the relative consumer now totally depend on marketing professionals to make the path. This market trend has made the MBA marketing graduates highly sought-after. The companies now prefer more professional people to perform the job strategically. To build up the relationship with the consumer as well as the retails they totally rely on marketing people. Companies now invest lot of money and time over these professionals, so that they can bring good business for the company.Going for an MBA Marketing program is the best and only way to attain big success in this...


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MBA Marketing Courses

4:33 AM imran ali

Courses may include: Business Finance Business Law Calculus for Business Consumer Behavior Contracts and Sales International Marketing Introduction to Accounting Introduction to Management Information Systems Introduction to Marketing Introduction to Psychology Marketing Research Methods Marketing Strategy Principles of Advertising Principles of Macroeconomics Principles of Management and Organization Principles of Microeconomics Sales Technique Statistics for Business Writing...


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Marketing Degree Overview

4:31 AM imran ali

A Master of Business Administration: Marketing degree program is designed for the working business professionals who wants to further their education and career and for students who want to be qualified for top marketing jobs sooner. Most MBA programs that focus in marketing require practical background in business and some relevant experience.Marketing is an extremely competitive field that offers professionals a high financial pay-off. If you are interested in a leadership position in the marketing field, you may want to consider earning a Masters in Business Administration degree in Marketing. There are a large number of schools let you specialize in marketing, merchandising and sales, as well as other concentrations. A Master of Business Administration Marketing degree program...


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MBA Marketing Program

11:00 AM imran ali

As in all aspects of the business world today, marketing is a fiercely competitive field. Choosing a career in the marketing world can lead to holding a job that is satisfying as well as lucrative. Studying towards an MBA Marketing Progarm is the only way to attaining such a career. A high level job in marketing requires skills and qualifications that only an MBA Marketing Progarmwill ensure. People equipped with these cutting edge skills and qualifications improve their chances innumerably. For those already working in the field of marketing and looking to improve their position, a Marketing MBA is the one-stop answer. Rise to the challenges of a managerial position by equipping yourself with the required qualifications and knowledge that only an MBA Marketing can provide.MBA...


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How To Choose MBA Programs

10:58 AM imran ali

All MBA programs are the same. If you have an interest in acquiring a Masters of Business Administration qualification, do not rush into choosing a program to enroll on. There are various factors you should analyze carefully before making a final decision. Though the certification can help to bolster career prospects, this would only be the case if attention is paid to locating the right school.At the outset, it should be noted that the entry requirements for business schools can vary dramatically. Those that have the most prestige will also expect applicants to have the best possible grades and experience to join the student body. Most Masters of Business Administration programs require the completion of a GMAT or GRE test, find out exactly the score that would be needed to have...


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Best Universities in Canada for Business Studies

10:53 AM imran ali

The Schulich School of Business The Schulich School of Business at York University in Toronto is known for its international business programs, which integrate language training and travel abroad into the curriculum. Four-year Bachelor of Business Administration and International Bachelor of Business Administration degrees are offered at the undergraduate level. A 16-month M.B.A. program and a 20-month International M.B.A. program are offered at the graduate level. Campuses are located in North York and downtown Toronto, and the school operates satellite centers in Beijing and Shanghai, Mumbai, Seoul and Moscow. The Financial Times ranked Schulich's M.B.A. program 54th globally.York University4700 Keele Street,Toronto, ON M3J 1P3Sauder School of BusinessThe Sauder School...


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Best Universities in Canada for Business Studies

10:45 AM imran ali

Business programs at Canadian universities can be judged on criteria such as faculty size, research and publications, degree options, curriculum content and the employment and salary rates of recent graduates. Canadian university rankings are published on an annual basis by a wide variety of sources in Canada, including "Macleans" magazine and the Globe and Mail newspaper, while Canadian business programs are included in global rankings produced by "Forbes," "The Economist" and London's Financial Times. The reputation of a universities business school is usually built on the reputation of its Masters of Business Administration (M.B.A.) program. That said, the Financial Times' annual international ranking of M.B.A. programs is well respected for its objectivity and ranking content.Rotman...


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Best MBA Colleges in Canada

10:41 AM imran ali

Colleges and universities in Canada are distinct in terms of the types of degrees they can grant their graduates. Colleges can offer business diplomas, but only accredited universities can offer MBA degrees. MBA programs at universities in Canada can be judged on a number of criteria including faculty size, research and publications, curriculum content and the employment and salary rates of recent graduates. Canadian MBA programs are included in global rankings produced by Forbes, the Economist and London's Financial Times. The Financial Times' annual international rankings of MBA programs is especially well respected for its objectivity and ranking content. Rotman MBA The Rotman School of Management at the University of Toronto is long established....


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