Dissertation

Module Description
Managers should be capable of investigating the nature of optimal solutions to a major business problem (or set of related problems) in one company or a number of companies operating with similar technologies or in similar markets. Such an investigation encompasses knowledge acquired from the subject matter of the taught modules of the programme and also methods of research of both a primary and a secondary nature.

The dissertation element of the MBA programme involves the preparation and presentation of a project of approximately 15,000 words in length directed towards the identification of a significant business problem of a company or industry and recommendations for policy making and action based upon a thorough examination of evidence and information relevant to the problem. The dissertation will also contain an examination of the published literature and will select a methodology appropriate to the problem investigated.

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Research Skills and Project Management

Module Description
This module provides a grounding in project planning, literature review and the principles of research methodology as a preparation for undertaking the major project as a culmination of the programme. The module covers the selection of an appropriate topic for the dissertation; methods of identifying and recording primary and secondary sources of information; strengths and weaknesses of different types of research methodology; methods of referencing information gathered from published work; compiling a bibliography; effective presentation techniques including a logical connection between objectives, methods, evidence and conclusions.

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Human Resource Management

Module Description
This module introduces the nature of corporate culture and change in organisations and the roles played by managers, individuals, groups and teams. It is also designed to develop an understanding of both the strategy and operational aspects of the management of human resources in organisations, and also the ways in which the quality of HRM affects all the functions of management.

Module Content
The nature of HRM and the principal problem areas; significant functional areas of HRM; human resource planning; organizational change and human resource deployment; causes of conflict and methods of resolution; nature of organisational culture and the factors contributing to it; individual perceptions and motivations; HRM and impact on other management functions; HRM and teams; career development and promotion of personal skills; strategy of HRM.

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Management Information and Communication Systems

Module Description :

Successful organizations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking.

Module Content :

The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organizations according to size, structure, technology employed and markets served; use of systems for control purposes; private and public sector management applications; developing MICS capabilities and knowledge management; e-commerce applications.

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Accounting and Finance for Managers

Module Description :

For non-specialist accountants this module introduces the basic concepts and techniques of Accounting and Finance and demonstrates the tasks and methods of identifying and resolving management financial issues.

Module Content :

The purposes of accounting; the uses of accounting information; the role of the financial accountant and the management accountant; the nature of financial information; company financial statements; the use of financial statements for management decisions; nature and techniques of financial controls; investment appraisal; raising finance; allocation of resources; use of working capital.

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Public Relations

Module Description :

An important constituent of modern marketing policy is the method of projecting the image of a product, brand or company to both the market and the wider public. There are various ways of projecting an image which are related to, but not identical to, advertising. It may, or may not, be concerned with the particular attributes of a product or service, but is frequently designed to influence the context in which a company’s operations take place. It is important for marketing managers to understand the role of public relations in the spectrum of policies pursued by an organisation.

Module Content :

Nature and objectives of public relations; place of public relations in the marketing mix; relationship between public relations and advertising; role of public relations in manufacturing, services, and the public sector; cost effectiveness of public relations; reason for failure of public relations; media selection for public relations and message formations; sponsorship; limitations of public relations as a promotional tool; evaluation of campaigns.

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Marketing Research and Sales Management

Module Description :

Understanding the nature and structure of the market and relating these to product design are of fundamental importance to the effectiveness of marketing management and maximising corporate profitability.

The issues require a deep understanding of customer desires and perceptions and a close liaison between the organisations planning operations and effective demand. Both marketing and sales managers and those responsible for policy making should have a clear understanding of the issues and management techniques involved.

Module Content :

Nature of marketing research and the reasons why it is important; the constituents of marketing research and the ways in which they determine product design and communications with customers; determining communication policies; research techniques and how these relate to market size and characteristics;

consequences of poor communication and the failure arising from ineffective market research; cost effectiveness of communications and research; difference in communications and research between public and private sector and between service and manufacturing industries; organising the sales function; relating sales to other promotional policies; the legal framework of sales management.

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Business Environment and Strategic Management

Module Description :

Since the management of organizations is influenced by many external as well as internal factors, it is necessary to identify and understand the ways in which they influence management policies. It is also essential to understand how they influence strategic aims and how interrelationships affect long term planning and decision-taking.

Module Content :

The nature of strategic planning and its relationship to operational policies; organizational objectives and their impact upon resource acquisition and deployment; internal and external factors governing organizational objectives; compatibility of objectives; strategic choices, the direction and pace of change; evaluating strategic risks and methods of minimisation; methods of controlling strategic change; process of planning and managing organizational strategy; time horizons for long term planning, the effect of technological innovation and the emergence of new competition.

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Marketing Planning and Promotion

Module Description:

As an essential element of the management of organizations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed.

Module Content :

The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying marketing and customer communications to particular company situations and public sector organizations; setting a promotion plan; identifying the promotion mix; measuring the cost effectiveness of promotion; relating sales and promotion policy to market size and structure.

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Programme Modules

The tasks of marketing managers have become increasingly strategic in nature.

1. Marketing Planning and Promotion
2. Business Environment and Strategic Management
3. Marketing Research and Sales Management
4. Public Relations
5. Accounting and Finance for Managers
6. Management Information and Communication Systems
7. Human Resource Management
8. Research Skills and Project Management
9. Dissertation

Module Description
As an essential element of the management of organizations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed.

Module Content
The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying marketing and customer communications to particular company situations and public sector organizations; setting a promotion plan; identifying the promotion mix; measuring the cost effectiveness of promotion; relating sales and promotion policy to market size and structure.

Module Description
Since the management of organizations is influenced by many external as well as internal factors, it is necessary to identify and understand the ways in which they influence management policies. It is also essential to understand how they influence strategic aims and how interrelationships affect long term planning and decision-taking.

Module Content
The nature of strategic planning and its relationship to operational policies; organizational objectives and their impact upon resource acquisition and deployment; internal and external factors governing organizational objectives; compatibility of objectives; strategic choices, the direction and pace of change; evaluating strategic risks and methods of minimisation; methods of controlling strategic change; process of planning and managing organizational strategy; time horizons for long term planning, the effect of technological innovation and the emergence of new competition.

Module Description
Understanding the nature and structure of the market and relating these to product design are of fundamental importance to the effectiveness of marketing management and maximising corporate profitability. The issues require a deep understanding of customer desires and perceptions and a close liaison between the organisations planning operations and effective demand. Both marketing and sales managers and those responsible for policy making should have a clear understanding of the issues and management techniques involved.

Module Content
Nature of marketing research and the reasons why it is important; the constituents of marketing research and the ways in which they determine product design and communications with customers; determining communication policies; research techniques and how these relate to market size and characteristics; consequences of poor communication and the failure arising from ineffective market research; cost effectiveness of communications and research; difference in communications and research between public and private sector and between service and manufacturing industries; organising the sales function; relating sales to other promotional policies; the legal framework of sales management.

Module Description
An important constituent of modern marketing policy is the method of projecting the image of a product, brand or company to both the market and the wider public. There are various ways of projecting an image which are related to, but not identical to, advertising. It may, or may not, be concerned with the particular attributes of a product or service, but is frequently designed to influence the context in which a company’s operations take place. It is important for marketing managers to understand the role of public relations in the spectrum of policies pursued by an organisation.

Module Content
Nature and objectives of public relations; place of public relations in the marketing mix; relationship between public relations and advertising; role of public relations in manufacturing, services, and the public sector; cost effectiveness of public relations; reason for failure of public relations; media selection for public relations and message formations; sponsorship; limitations of public relations as a promotional tool; evaluation of campaigns.

Module Description
For non-specialist accountants this module introduces the basic concepts and techniques of Accounting and Finance and demonstrates the tasks and methods of identifying and resolving management financial issues.

Module Content
The purposes of accounting; the uses of accounting information; the role of the financial accountant and the management accountant; the nature of financial information; company financial statements; the use of financial statements for management decisions; nature and techniques of financial controls; investment appraisal; raising finance; allocation of resources; use of working capital.

Module Description
Successful organizations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking.

Module Content
The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organizations according to size, structure, technology employed and markets served; use of systems for control purposes; private and public sector management applications; developing MICS capabilities and knowledge management; e-commerce applications.

Module Description
This module introduces the nature of corporate culture and change in organisations and the roles played by managers, individuals, groups and teams. It is also designed to develop an understanding of both the strategy and operational aspects of the management of human resources in organisations, and also the ways in which the quality of HRM affects all the functions of management.

Module Content
The nature of HRM and the principal problem areas; significant functional areas of HRM; human resource planning; organizational change and human resource deployment; causes of conflict and methods of resolution; nature of organisational culture and the factors contributing to it; individual perceptions and motivations; HRM and impact on other management functions; HRM and teams; career development and promotion of personal skills; strategy of HRM.

Module Description
This module provides a grounding in project planning, literature review and the principles of research methodology as a preparation for undertaking the major project as a culmination of the programme. The module covers the selection of an appropriate topic for the dissertation; methods of identifying and recording primary and secondary sources of information; strengths and weaknesses of different types of research methodology; methods of referencing information gathered from published work; compiling a bibliography; effective presentation techniques including a logical connection between objectives, methods, evidence and conclusions.

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MBA Marketing

The Greenwich School of Management Master of Business Administration (MBA) Marketing pathway aims to promote a comprehensive understanding of the role of marketing management in consumer, industrial markets and service industries in addition to developing problem-solving and decision-making capabilities in these fields.

The purpose of this is to develop a critical and analytical approach to marketing managers' tasks within the context of the organisation as a whole.

The MBA option specialising in Marketing Management provides an opportunity for graduates (or those with advanced professional qualifications) to develop strategic management skills and to obtain an advanced qualification in this field.

Marketing management has emerged over the last two decades as a key function in determining the success of business organisations. Moreover, public sector organisations have become aware of the significance of marketing to their effectiveness

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Career Opportunities with MBA Marketing Degree

By successfully earning MBA marketing degree, you can work as a product manager, marketing manager and marketing head.

The average salary of individuals with MBA marketing degree is in the range of $50,000 to $70,000. If you are working in a big company, this figure can go up to $90,000.

To attain success in the field of marketing, it is quite important that you are theoretically very strong.
You should know how to implement marketing strategies in a proper way. If your marketing strategy is not up to the mark, your products are not going to be successful in the market.
Best marketing managers are ones which has an ability to modify marketing strategy on the basis of market condition. Before launching any product, it is the responsibility of marketing manager to identify target audience.

Earning MBA Marketing Degree

To earn MBA marketing degree, you need to study for a period of two years. There are some online universities which runs accelerated program through which you can earn MBA marketing degree in just one and a half years. Some of the best colleges and universities running MBA marketing degree program are University of Phoenix, Walden University and Capella University.

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What are the Different Scopes for the Students of MBA in Marketing?

Anyone, before enrolling into a professional course, look for the scope of job opportunity in the field. If you are interested to opt for MBA in marketing you will be surprised to know that marketing personnel are still on demand even during the recession.

Looking at the crying demand of the companies to increase their sales there is no shortage of job opportunities for anyone who has completed MBA in marketing; the only thing that is required is communication skill and an outgoing personality.

The MBA aspirants as well as the MBA students, who are confused about choosing a specialization, should realize that the importance of MBA programs in marketing will remain intact forever for their multiple applications in any business.

The various MBA programs in marketing teach about the analyzing the market, relating them to the products and approaching the right kind of customers so as to boost the sales. Moreover, MBA in marketing is not restricted to any single area.
It is the profession that generally attracts the students to pursue a career. As MBA in marketing throws open numerous doors for students, it is indeed one of the most coveted degrees for the job aspirants.

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How MBA Programs in Marketing Enhance Your Employability During A Bad Economy

Irrespective of the kind of business, marketing is a crucial activity that supports its growth. In fact, the success of the services and products depend on how well and interestingly they are marketed. For instance, there are numerous credit card providers and all of them offer almost same services to their customers. But, it is how the services are presented before the prospective customers make all difference to the sales. Hence, the arketing personnel of any business enterprise are the principal faculties that literally affect the performance of the business. It is the prime reason that has made it essential for the entrepreneurs to search for employees who have completed their MBA in marketing.

What Makes the MBA Programs in Marketing Stand Out?

The global economic slowdown has virtually affected the purchasing power of many buyers. But, the downturn has not yet barred people from purchasing necessary as well as luxury items.
are many people who have the potential to invest in different products and services, but are confused to select from the myriads of service providers around them to get the best value of their money. In such a scenario, the service providers that can best put forth their services to the customers can take the chance.
Here comes the role of the MBA programs in marketing.
Why MBA in marketing is crucial for a company? The answer is any company- big or small- earns its revenue only when its products and services are sold. Looking at the current scenario of the market anyone can feel that the companies are giving priority to increase or at least continue their sales.
The various MBA programs in marketing teach about the analyzing the market, relating them to the products and approaching the right kind of customers so as to boost the sales. Moreover, MBA in marketing is not restricted to any single area.
Apart from managing the marketing department it has diverse options such as Market Research, Advertising, Public Relations, Event Management, and Retail Banking etc.

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Roles and Responsibilities

Product Managers

Working as a product manager you have lots of responsibilities, but majorly you have to make sure that the company sees the market growth. If a particular product is not perform well than is the responsibility of the product manager to take appropriate steps, so that the product can attain the success in the market. They are given different type of responsibilities like coordinating with the variety of the consumers, departments, people and clients. While a number of product managers handle international and domestic market also. With and increase in experience, the product manager get promoted to next level of Vice President of Marketing.

New Product Development Specialists

To handle the work as a new product development specialist, you need to have good marketing and communication skills. A new product can only do well if the company has applied the good marketing strategies. It is the responsibility of the Product Development Specialist to plan the right business and marketing strategy to capture the market with a big boom.

Marketing manager

The responsibilities of a marketing manager is to focus on serving and managing the ongoing relationships with the old and existing customers and trying to develop new clients for the company. He should utilize his skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position requires lots of market research and customer management.

Brand manager

The scope of MBA marketing graduate in Brand management is that he/she is responsible for promotion and positioning activities that include advertising, media, market research activities such as collecting the information about area of consumers, display brand at target place and the like.

This area of work requires lots of field work and good sense and knowledge of advertising strategies. The work responsibilities involve advertising, media management, market research, and finding out the target audience for the product, preparing the right marketing strategies.

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Roles and Responsibilities

Product Managers

Working as a product manager you have lots of responsibilities, but majorly you have to make sure that the company sees the market growth. If a particular product is not perform well than is the responsibility of the product manager to take appropriate steps, so that the product can attain the success in the market. They are given different type of responsibilities like coordinating with the variety of the consumers, departments, people and clients. While a number of product managers handle international and domestic market also. With and increase in experience, the product manager get promoted to next level of Vice President of Marketing.

New Product Development Specialists

To handle the work as a new product development specialist, you need to have good marketing and communication skills. A new product can only do well if the company has applied the good marketing strategies. It is the responsibility of the Product Development Specialist to plan the right business and marketing strategy to capture the market with a big boom.

Marketing manager

The responsibilities of a marketing manager is to focus on serving and managing the ongoing relationships with the old and existing customers and trying to develop new clients for the company. He should utilize his skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position requires lots of market research and customer management.

Brand manager

The scope of MBA marketing graduate in Brand management is that he/she is responsible for promotion and positioning activities that include advertising, media, market research activities such as collecting the information about area of consumers, display brand at target place and the like.

This area of work requires lots of field work and good sense and knowledge of advertising strategies. The work responsibilities involve advertising, media management, market research, and finding out the target audience for the product, preparing the right marketing strategies.

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Marketing trends have changed now, so do the behavior of the consumer. Marketing helps to distinguish public perceptions of the products from toothpaste to cars and everything in between. Companies who need to connect with the relative consumer now totally depend on marketing professionals to make the path. This market trend has made the MBA marketing graduates highly sought-after. The companies now prefer more professional people to perform the job strategically. To build up the relationship with the consumer as well as the retails they totally rely on marketing people. Companies now invest lot of money and time over these professionals, so that they can bring good business for the company.

Going for an MBA Marketing program is the best and only way to attain big success in this field. You can climb the ladder of the success more confidently after doing this professional study. This high level demanding and competitive job requires same level of talent, skills and qualification to excel in the field. For an aspiring candidate it's really essential to acquire these professional skills to enhance their chances of getting a better position. For those already working in the field of marketing and looking to improve their position, a Marketing MBA is the one-stop answer.

By successfully acquiring this MBA in marketing degree, you are going to get numerous career opportunities. With an MBA in Marketing, you can work as a market research analyst, marketing researcher, marketing manager, new product manager, brand manager, area manager, field manager, or event manager. Individual with a good financial background can also make a career in strategic planning. Some organizations gives preference to individuals with a specialization in Marketing while filling up the corporate positions like marketing communications manager, PR director, advertising manager and sales manager.

Consulting firms also hire marketing graduates as customer segmentation specialists, market developers and market strategists. To get entry level jobs in the field of product management, you must possess an MBA in Marketing.

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MBA Marketing Courses

Courses may include:

1. Business Finance
2. Business Law
3. Calculus for Business
4. Consumer Behavior
5. Contracts and Sales
6. International Marketing
7. Introduction to Accounting
8. Introduction to Management Information Systems
9. Introduction to Marketing
10. Introduction to Psychology
11. Marketing Research Methods
12. Marketing Strategy
13. Principles of Advertising
14. Principles of Macroeconomics
15. Principles of Management and Organization
16. Principles of Microeconomics
17. Sales Technique
18. Statistics for Business
19. Writing

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Marketing Degree Overview

A Master of Business Administration: Marketing degree program is designed for the working business professionals who wants to further their education and career and for students who want to be qualified for top marketing jobs sooner. Most MBA programs that focus in marketing require practical background in business and some relevant experience.

Marketing is an extremely competitive field that offers professionals a high financial pay-off. If you are interested in a leadership position in the marketing field, you may want to consider earning a Masters in Business Administration degree in Marketing. There are a large number of schools let you specialize in marketing, merchandising and sales, as well as other concentrations.

A Master of Business Administration Marketing degree program will teach you theories about consumer behavior, international marketing and market research, as well as provide you will managerial skills that will bolster your resume and boost your earning potential. A MBA in Marketing program will cover business subjects as well as relevant liberal arts subjects like psychology, economics and sociology.

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MBA Marketing Program

As in all aspects of the business world today, marketing is a fiercely competitive field. Choosing a career in the marketing world can lead to holding a job that is satisfying as well as lucrative. Studying towards an MBA Marketing Progarm is the only way to attaining such a career. A high level job in marketing requires skills and qualifications that only an MBA Marketing Progarmwill ensure. People equipped with these cutting edge skills and qualifications improve their chances innumerably.

For those already working in the field of marketing and looking to improve their position, a Marketing MBA is the one-stop answer. Rise to the challenges of a managerial position by equipping yourself with the required qualifications and knowledge that only an MBA Marketing can provide.

MBA Marketing Progarm - Career Fields: Advertising & Public Relations, Market Research, Product Management Advertising, Direct Response Marketing, Business-to-Business Marketing, Sales and Sales Management, International Marketing, Marketing Models and Systems Analysis, Marketing Research, New Product Planning, Retailing Management, Services Marketing, Distribution Channel Management.

A background in marketing, though not specifically required by all MBA programs, is strongly recommended. The skills of advanced marketing, business management and business analysis are taught in Marketing MBA. Marketing MBA programs are indeed demanding, but the results are well worthwhile as far as skills and qualifications needed for the cutting edge demands of today's business world.

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