8:00 AM
imran ali
Module Description :
Successful organizations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking.
Module Content :
The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organizations according to size, structure, technology employed and markets served; use of systems for control purposes; private and public sector management applications; developing MICS capabilities and knowledge management; e-commerce applications.
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MBA in marketing
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