MBA Marketing

The Greenwich School of Management Master of Business Administration (MBA) Marketing pathway aims to promote a comprehensive understanding of the role of marketing management in consumer, industrial markets and service industries in addition to developing problem-solving and decision-making capabilities in these fields.

The purpose of this is to develop a critical and analytical approach to marketing managers' tasks within the context of the organisation as a whole.

The MBA option specialising in Marketing Management provides an opportunity for graduates (or those with advanced professional qualifications) to develop strategic management skills and to obtain an advanced qualification in this field.

Marketing management has emerged over the last two decades as a key function in determining the success of business organisations. Moreover, public sector organisations have become aware of the significance of marketing to their effectiveness

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