Marketing Planning and Promotion

Module Description:

As an essential element of the management of organizations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed.

Module Content :

The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying marketing and customer communications to particular company situations and public sector organizations; setting a promotion plan; identifying the promotion mix; measuring the cost effectiveness of promotion; relating sales and promotion policy to market size and structure.

Posted in MBA in marketing