Roles and Responsibilities

Product Managers

Working as a product manager you have lots of responsibilities, but majorly you have to make sure that the company sees the market growth. If a particular product is not perform well than is the responsibility of the product manager to take appropriate steps, so that the product can attain the success in the market. They are given different type of responsibilities like coordinating with the variety of the consumers, departments, people and clients. While a number of product managers handle international and domestic market also. With and increase in experience, the product manager get promoted to next level of Vice President of Marketing.

New Product Development Specialists

To handle the work as a new product development specialist, you need to have good marketing and communication skills. A new product can only do well if the company has applied the good marketing strategies. It is the responsibility of the Product Development Specialist to plan the right business and marketing strategy to capture the market with a big boom.

Marketing manager

The responsibilities of a marketing manager is to focus on serving and managing the ongoing relationships with the old and existing customers and trying to develop new clients for the company. He should utilize his skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position requires lots of market research and customer management.

Brand manager

The scope of MBA marketing graduate in Brand management is that he/she is responsible for promotion and positioning activities that include advertising, media, market research activities such as collecting the information about area of consumers, display brand at target place and the like.

This area of work requires lots of field work and good sense and knowledge of advertising strategies. The work responsibilities involve advertising, media management, market research, and finding out the target audience for the product, preparing the right marketing strategies.

Posted in MBA in marketing